MEDIA RELEASES

RAID PRIDE – You got it, Show it


Northland Community PRIDE has had a facelift thanks to the inspirational design ideas of The RAID Movement, an Ngati Hine Health Trust supported programme. 

On Wednesday May 7 Raiders presented ‘RAID PRIDE’ to Northland Intersectoral Forum (NIF) representative members - Te Puni Kōkiri, Northland DHB, Manaia Health PHO and the Ministry of Social Development.

NIF supported and resourced The RAID Movement to continue to promote Northland Community PRIDE messages: Protect-Respect-Involve-Develop-Educate.

Northland DHB communications manager Liz Inch was the Northland Community PRIDE champion for a number of years.  “We felt that The RAID Movement were perfect ambassadors for PRIDE – they demonstrate all of the attributes PRIDE stands for in their work with young people. 

“The new-look logo will appeal to a wide audience and will be proudly worn by members of the RAID Movement as they go about their mahi in Te Tai Tokerau”. 

RAID is a youth movement that aims to rid the incidence of youth suicide in Northland, promoting the mandate ‘Life Over Everything’. Through support and comfort, Raiders help youth realise that life is the most important gift of all. RAID visits schools and events in the community to spread the word one visit at a time. 

“NIF proudly supports initiatives that elevate the mana of our rangatahi, and the RAID programme clearly reflects the PRIDE practice and philosophy”, offered NIF Chair Walter Wells. 

“RAID involves and is developed by our young leaders, to educate and protect their peers from harm.  The RAID programme deserves our community-wide respect and support for the important mahi they do to eliminate youth suicide in Tai Tokerau."

Northland Community PRIDE week began in 2009 and was led by Northland Police to reduce crime and crashes in the region. However, it became clear that Northland Community PRIDE was more than just about reducing crime and crashes. It was about communities and individuals getting together to make Northland a great place to live and work.

In 2010 and 2011 NIF sponsored a mass media marketing campaign to increase brand awareness and gain greater resourcing. Northlanders were encouraged to join forces with the aim of building community ownership of community safety through people taking care of each other and taking pride in their communities.

Northland Community PRIDE is about looking after our families, taking care of our youngest and most vulnerable members of our communities, getting to know our neighbours, looking after our visitors, looking after our environment, and recognising that young people are our future.

Northland Intersectoral Forum members are Ministry of Social Development (Work & Income, Child Youth Family, Family & Community Services, Ministry of Youth Development), New Zealand Police, Northland Regional Council , Whangarei District Council, Kaipara District Council, Far North District Council, Te Puni Kōkiri, Housing New Zealand, Northland Inc, Northland District Health Board, Ministry of Education, Department of Conservation, Sport Northland, Accident Compensation Corporation, Department of Internal Affairs, Northland PHO's, Department of Corrections and NorthTec. 

   
Raiders with NIF Chair Walter Wells who is wearing the original Northland Community PRIDE logo



A close up of the new logo


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