With one of the highest rates for SUDI in New Zealand the Northland DHB (in conjunction with the regional Child Health Network and Whakawhetu) has produced four television commercials promoting the SUDI prevention acronym PEPE – Place, Eliminate, Position and Encourage.
Produced with local whanau the Safe Sleep television commercials have been developed for distribution not only on national television but also via email and phone apps to expectant mums and their whanau.
“Our focus group of young mums told us that they are given too many bits of paper from health providers so we worked closely with them to develop the four new audio visual resources”, offered Jacqui Westren, Service Improvement and Programmes Manager Child, Youth, Maternal and Oral Health Services, Northland DHB.
Where we place our baby to sleep is really important. We need to make sure that baby cannot become wedged under or in between anything and that there is nothing that can block baby’s airway. So it’s important to place baby in his or her own baby bed. Again it’s all about protecting baby’s breathing.Make sure there are no toys or pillows in the baby bed.
A range of baby beds are available that allow you to sleep next to your moko in your bed, while he or she is in a safe baby bed. For example there is the wahakura, moses basket and peepi pod.
Babies from smoke free pregnancies have stronger lungs and more drive to breathe than babies who have been exposed to cigarette smoke. So being smoke free is one of the best ways to help baby’s breathing, which will protect baby to sleep safely through the night.
Babies are 14 times safer sleeping on their backs, than sleeping on their tummies. But this can be difficult to do if aunty or nanny insists that sleeping baby on his or her tummy or side is the best thing to do. So stay strong and remember that you have the power to protect your baby.
Breast milk has been described as the perfect food because it provides many of the nutrients and antibodies your baby needs to protect him or her from illness. These strengthening properties help baby to sleep safely through the night. So it is important to breast feed up to six months.